research - activision

activision is the big name company in comparison to tale of tales, the games they make are much more for the mainstream market, as opposed to risky art statements, under their belt they own many well known franchises such as, call of duty, guitar hero, blur, tenchu, true crime, and many more.

in terms of numbers of employees activision are well in their thousands, as they are a worldwide company, in comparison to tale of tales who have about 40 members, and are based in belgium and nowhere else.

at this point in time activision are still going strong as their games are much more aimed at the casual market, and with guitar hero being debateably one of the biggest party group games on the market right now, it doesnt look like they will be losing profits anytime soon.

i have done some looking into acitivision and it seems that

Activision have come a long way since the company first started in 1979. Then it was four programmers leaving Atari and starting up one of the first third-party development houses. They made their name in the 8-bit markets of the ZX Spectrums, Commodores and Atari 2600's, and progressing to be one of the leading publishers for the Amiga and ST 16-bit machines. they started to experience difficulty, as they went into reorganisation and filing.

they made up for the damages, as their current CEO, Bobby Kodak put together a small team to lead the company out of Filing, and steer them onto their present direction. Firstly focusing on the (then in its infancy) pc Gaming market, and moving to support the home consoles of Sony and Nintendo, Activision have remained, at their core, a "Traditional Video Game Publisher."

This slow build up has led to being the number two third party publisher in the world, and as the gaming world starts to embrace more mobile and wireless gaming devices, Activision are continually assessing the emerging technology.